Fern Hill Essay - 1541 Words

The poem ‘Fern Hill† by Dylan Thomas clearly illustrates the content and joy of a young person’s connections to nature while playing on his farm. This character, who is probably a boy, has recounted some of his good times while living on the farm as a child. This child has experienced an endless landscape of a beautiful and vast nature through the existence of plants, animals, the sky, rivers and stars. The abundance of nature and life creates a sense of reality within the poem and appreciation for some of the fundamental things in the world. â€Å"Fern Hill† also presents the same view through the eyes of an adult who reflects on his past and the joys of the great things he or she has experienced. This poem helps one appreciate the nature†¦show more content†¦One quote recites â€Å"And wake to the farm forever fled from the childless land./Time held me green and dying/Though I sang my chains like the sea,† (Thomas ll 51-53). The reference t o â€Å"childless land,† obviously means there are no longer any children on the farm, and thus, the speaker has become an adult and has grown up. This implies that nature will always be around even as one ages. This ties into the meaning of the poem, which is appreciate nature while you are able to. The word â€Å"dying,† refers to aging and â€Å"green,† refers to lively and gratified and feeling young in a sense. Nature has brought a joy to the speaker’s life that is unmatched in quality and memorable experiences. It is important to lead an enjoyable life and value the joys that nature brings, as the older we become, the more chained, and limited we will become. Imagery of getting older and of dying creates a realization that we might not always have the time to enjoy nature. Uses of imagery depicting aging and nearing death are substantial to demonstrating nature’s indifference to time, which ties in to the use of symbols to help define the cre ation of life over time. Symbolism is another literary term used effectively in this poem. The sun plays a large role in the poem â€Å"Fern Hill† as it is a symbol of life. It is mention in stanzas two to five and is compared to youth andShow MoreRelated Poetic Analysis of Fern Hill Essay960 Words   |  4 PagesPoetic Analysis Fern Hill Dylan Thomass poem Fern Hill represents the passage of one mans life from boyhood to adulthood and the realization of his mortality. The speaker in this poem uses expressive language and imagery to depict a tale of growing up. The use of colour adds life and character to people and abstract ideas. He looks up to Time (313) as an authority figure who has strict control of his life, and with descriptions of biblical figures we can presume that he is aRead More Time in Thomas’ Fern Hill and Cummings’ anyone lived in a pretty how town3549 Words   |  15 Pagespoetry. In Thomas’ Fern Hill and Cummings’ anyone lived in a pretty how town, both modern poets utilize a juxtaposition of paradoxes to express the irrevocable passage of time and the loss of innocence attributed to it. While Thomas projects his mature feelings into a nostalgic site of his childhood, Cummings takes a more detached approach by telling a seemingly trivial, paradoxical story of noone and anyone, which through negation tells a universal life story. Fern Hill is a personal accountRead MoreA Look into the Photojournalistic Works of Ara Guler1473 Words   |  6 Pagesphotojournalism, and how photojournalism relates to art. 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Poetry Archive, web, 22 June 2002.] Thomas had a very intriguing writing style by having a cosmic view of mysticism in his writings, especially in his earlyRead MoreExploring Machu Picchu1908 Words   |  8 Pagesbeen rated as one of the New Seven Wonders of the World. It is treasured by UNESCO, and continues to inspire and awe millions of people. A few years ago, I took my daughter to see the site since I wanted to give her a special treat. The following essay describes the history and beauty of the place so that I can, to some extent, relay my indescribable feelings of a magical place to the reader. Macchu Picchu is a pre-Columbian 15th century Inca site that is located in the Cusco region of Peru in SouthRead MoreThe Importance of Vital Signs in Contemporary Nursing Practice2278 Words   |  10 PagesThis essay aims to provide a discussion of vital signs and how they are relevant to contemporary nursing practice. 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Irene Gammel in her essay, Embodied Landscape Aesthetics In Anne of Green Gables, points out a significant scene, where Anne imagines that she is the wind. â€Å"Returning to Green Gables after apologizing to Mrs. Rachel Lynde, Anne Shirley in the epigraph immerses herself in nature, using the landscape as raw material for aesthetic transformation, as she imagines being the wind, gyrating through trees and ferns and clover and flowers, while also creating a narrativeRead More Virginia Woolfs Jacobs Room - Jacob Flanders, Many Things to Many Readers4383 Words   |  18 Pagestwo low chairs. There were yellow flags in a jar on the mantelpiece; a photograph of his mother; cards from societies with little raised crescents, coats of arms, and initials; notes and pipes; on the table lay paper ruled with a red margin B, an essay, no doubt Does Hi story consist of the Biographies of Great Men? There were books enough; very few French books; but then any one whos worth anything reads just what he likes, as the mood takes him, with extravagant enthusiasm. Lives of the DukeRead MoreEssay on Silent Spring - Rachel Carson30092 Words   |  121 Pagesoffprint from Gales For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare Contrast, What Do I Read Next?, For Further Study, and Sources.  ©1998-2002;  ©2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design ® andRead MoreAmerican Literature11652 Words   |  47 PagesEnlightenment American Renaissance/Romanticism Gothic Realism Naturalism Modernism Harlem Renaissance Postmodernism Contempora ry Puritan Times period of American Literature - 1650-1750 Content: ï‚ · ï‚ · ï‚ · errand into the wilderness be a city upon a hill Christian utopia Genre/Style: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · sermons, diaries personal narratives captivity narratives jeremiads written in plain style Effect: ï‚ · ï‚ · instructive reinforces authority of the Bible and church Historical Context: ï‚ · ï‚ · a

Essay about Three Causes of World War I - 1734 Words

Three Causes of World War I World War I and its consequences have dominated European history since 1914. Because of the bitter controversy over the post-war peace treaties, the origins of the war continued to be an issue of utmost political importance in the years to come. The Great War had its roots in 1870 in the grand expansion and uncontrolled ambitions of Bismarck and the new Germany (Wolfson et al 1997). Imperialism, which began to emerge around the turn of the 20th century also played a decisive role. Fights over the colonies contributed to the establishment of complex set of international alliances, which helped to destabilize the European balance of power and when combined with†¦show more content†¦Looking back in history, the Franco-Prussian War (1870) completely changed the balance of power in Europe and strengthened Germany’s position as the leading continental power. The annexation of Alsace-Lorraine never healed the wounds in France, and poisoned the relations between the two coun tries down to 1914. European politics from the 1880s was dominated by a dense web of alliances and treaties, which aimed to consolidate Germany’s position in Europe. However, Bismarck’s international relations were only successful in the short-term and in the long-term they were plagued by insecurity and mistrust. As one alliance developed, it aroused the distrust of those states excluded from it, which then created counter-alliances (Joll 1990). French hostility was inevitable but Britain and Russia had also become deeply suspicious of German policies. But insecurity ruled also between the Russians and the French, the French and the British, the Serbs and the Russians, and the Germans and the Austrians. By the time Bismarck left office in 1890, his only reliable German allies were the Dual Monarchy of Austro-Hungary and Italy, and this remained the position inShow MoreRelatedThe Causes Of The First World War1395 Words   |  6 PagesThe causes of the First World War were similar and differed from the causes of the Second World War politically, economically, and socially. Both of these significant, historical events were substantially affected by the interaction of dominating societies during this time period. During the First World War, these leading societies were the European authorities of Britain, Germany, and Austria, with slight assistance from the U.S. However, the United States allocated their full engagement duringRead MoreWhat Were the Underlying Causes of Wwi Dbq Essay899 Words   |  4 PagesWorld War I was a major event of deaths, disasters, causes and effects on the European countries. World War I was a war against three European countries England, France, and Russian versus Germany, Italy and Austria-Hungary. Friedrich Engels explains in The Origins of the First World War (Doc A) the aftermath of the Thirty Years War caused many devastating effects like famine, sickness, want and brutalizing the population and this is being c ompared to World War I saying that the same outcome happenedRead MoreNursing And Medicine During World War I959 Words   |  4 Pages Nursing and Medicine During World War I Sydney DePaolo Ms. Beck Honors World Cultures Period 3 19 May 2017 â€Æ' Women in Nursing and Medicine in World War I All the principals on the western front drew on large numbers of nurses to serve in military hospitals during World War I. Women played an essential role in helping and saving other’s lives. They often performed dangerous work and experienced the horror of the war first hand. There were thousands working as untrained midwives and nursesRead MoreCauses of World War I Essay1167 Words   |  5 Pagesevents happens to be World War I, which was evoked by many different causes. The most significant and immediate causes of this catastrophe was the assassination of Archduke Franz Ferdinand and his wife, Sophie. Numerous nations were involved in this war, and two examples of opposing forces are Germany and Russia. World War I was resolved to an extent with the Treaty of Versailles, but it was not entirely settled. This is clear because World War II was a result of World War I. The assassinationRead MoreHow Nationalism Led to World War I817 Words   |  3 PagesBefore World War 1 began there were many conflicts between many countries, these conflicts are what eventually led to the war. Nationalism lead to World War 1 for reasons people believed they needed to fight for their country, many people who weren’t fighting wanted to support their soldiers, and many soldiers felt as if they couldn’t back out of the war. Militarism was a cause because each country was building up their weapons and ammunition, as well as building up their armies. Finally Kaiser WilhelmRead MoreThe World War I At The Time Known As The Great War1064 Words   |  5 PagesWorld War I, at the time known as the Great War, was a global war that happened mainly in Europe where the Allied Powers, formed mainly by France, Great Britain, and Russia, were against the Central Powers, formed by Germany, Austria-Hungary, Italy, and the Ottoman Empire. Someone who doesn’t hav e a thorough knowledge about the War would be quick to say the causes were economical or ideological or that the direct cause was the death of Franz Ferdinand of Austria-Hungary but it is more complicatedRead MoreThe Major Problems That International Relations1639 Words   |  7 Pages Causes of War One of the major problems that International Relations has been trying to explain is the phenomenon of war and what causes it? War is a state of armed conflict between different states or different groups within a country. War can take on many forms including world, inter-state, intra-state or revolutionary. In order to figure what causes wars, a theoretical approach is useful to expand our understanding and perspective on the issue. The three theoretical approaches we will exploreRead MoreWorld War I By James L. Stokesbury1429 Words   |  6 Pagesinto the fire that caused World War I. Old schoolmasters would say â€Å"It is sweet and fitting to die for one’s country† states were now being viewed as a person rather than an entity, the only thought process people had in the late nineteenth century and previous years was in order to grow a nation one must take it from another. The fact that these ideals of a sense of nationalism that sparked so much hate towards one another was an irreversible path that sparked a World at War. From the story A ShortRead MoreEssay about The First World War (WWI)978 Words   |  4 Pages Three Main Causes of World War I While we are always reminded of the negative effects of war, it is not everyday that we learn to understand the deeper factors of war that can turn a small conflict into an international outbreak. World War I was said to have been sparked by the assassination of Archduke Francis Ferdinand but there are various deeper reasons that contributed to the commencement of the Great War. These factors include militarism, imperialism and the alliance systems. The first reasonRead MoreWoodrow Wilsons Fourteen Points on the Paris Peace Settlement931 Words   |  4 Pageswhether Wilson was successful in his goals. The Paris of Peace conference was held on January 1919 in Versailles just right outside of Paris. Paris of Peace conference was called to establish reasonable terms to make peace with the countries after World War I. In that conference there was almost thirty nations that were participates. The â€Å"Big Four† were there as well, the big four consisted of Great Britain, represented by David Lloyd George, France, represented by George Clemenceau, United States, represented

Thesis Statement About Drug Abuse - 2005 Words

ADDICTION OUTLINE 1. Focused topic: 1.1 Addiction in drugs. 1.2 Addiction in electronics gadgets. 2. Major points: 2.1 How to prevent addictions in drugs? †¢ Steps how to prevent addictions in drugs. 1. Understand How Alcohol and Drug Addiction Develops. 2. If You Have a Drug or Alcohol Abuse Problem, Get Help Now. 3. Avoid Temptations and Peer Pressure 4. Find the Support You Need 5. Practice Healthier Living Habits 2.2 How to be a responsible user of electronics gadgets? †¢ The solutions. 1 Out of Sight, Out of Mind 2 Stop Multitasking 3 Get Organized 2 ADDICTION is the continued use of a mood altering substance or behaviour despite†¦show more content†¦Abuse can turn into addiction if it is not treated. 3. Avoid Temptations and Peer Pressure. You may have heard the expression, â€Å"You’re only as good as the company you keep,† and in reality, that statement is true. If you have friends or family members who pressure you to use alcohol or drugs, avoid them. Make new friends who practice healthier habits, who do well in school, who are motivated at work and who have goals. Develop goals and dreams for yourself. Remember, alcohol or drug use can turn to addiction rapidly; no one plans on becoming a drug addict or alcoholic. While in active addiction, the only goal possible is to get drugs or alcohol to feed the addiction. Regardless of whether it is abuse or addiction with drugs or alcohol, both require 4 professional addiction treatment. 4. Find the Support You Need. People struggling with emotional distress are at greater risk for developing an addiction to drugs or alcohol if they have not developed coping skills. If you have events or experiences in your past that affect your feelings, find a reliable and healthy source of support. If you have depression, anxiety, paranoia or other mental health problems, counseling or therapy and social communities such as religious or spiritual organizations can help you work through negative emotions and behaviors in a healthy, life-affirming manner. Remember that alcohol and drugs in combinationShow MoreRelatedLegalizing Marijuana Speech Essay1350 Words   |  6 PagesProblem Outline: Weed Country Thesis: There is a significant amount of attention in today’s world on weather or not to legalize marijuana. The prohibition of marijuana is holding up the improvement of social and economic developments. Introduction I. [Attention-Getter] Would you want the government limiting how much coffee you can drink or how much cheesecake you’re allowed to eat? According to Dr. Paul Phinney, president-elect of the California medical association has found these types ofRead MoreDrug Addiction and Drugs1219 Words   |  5 PagesDrugs Addiction Miami Beach Senior High Ashley Gonzalez Ms. Cooper/Mr.Sussman English II-Period Three 06 March 2013 Drugs Addiction Topic and Thesis Statement Miami Beach Senior High Topic: Drugs Thesis Statement: In an examination of drugs I will discuss causes of this disease/or social dilemma. I will also discuss the effect of drugs on individuals, families and society. Read MoreEminem Speech748 Words   |  3 Pagesaccomplishments. Thesis: Eminem had a rough life, but overcame it and has a very successful career. I. Introduction A. Attention Getter: â€Å"I was poor white trash, no glitter, no glamour, but I’m not ashamed of anything.† (http://www.brainyquote.com/quotes/authors/e/eminem.html) B. Reason to Listen: Eminem is one of the world’s most influential and popular artists. He has lived a troubled life that we can all learn from, which he explains various times in his songs. C. Thesis Statement:Read MoreMini Thesis1451 Words   |  6 PagesMALES Submitted in Partial fulfillment of the Requirements For Health Care Marketplace Thesis By: Laquita Hailey Professor: Cornelius Cash, PH.D., MBA American InterContinental University 6600 Peachtree-Dunwoody RD 500 Embassy Row Atlanta, GA 30328 June 18, 2005 TABLE OF CONTENTS ABSTRACT Chapter 1 – Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Background and Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Statement of Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 Purpose of Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4Read More Drug Legalization Essay1115 Words   |  5 PagesDrug Legalization Drug legalization has become a great issue among Americans for many years, and there have also been those that try to stop that legalization. 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Introduction Attention material: According to Do Something.Org, Science Daily quotes that â€Å"A recent study found that 57%of high school steroid users said that they wouldRead MoreSpeech On Animal Abuse1550 Words   |  7 Pagesengaged in animal abuse during childhood. Needed Information Who? Kids/children - killers What? How animal abuse affects children/kids. When? 1946 - now Where? United states Why? Because people don’t just kill/hurt people out the blue and what are the signs of a killer. How? Killers and murders start out when they are young. Thesis Statement: People/kids that abuse animals might abuse you in the future. Body Paragraph 1: How Animal abuse starts? Preview: How or why people abuse animals. Example:Read MoreThe Dangers Of Domestic Violence Essay790 Words   |  4 PagesDomestic Violence Specific Purpose: To inform my audience of the dangers of domestic violence and where to get help. Thesis Statement: Domestic violence is a crime that exist in all cultures, races, educational backgrounds and economic levels. Introduction Domestic violence is not just hitting or an occasional argument. It’s a mental abuse of power. The abuser tortures and control the victim by threats, intimidation, and physical violence. Around the world at least one woman

Marketing Principles Trading and Exchange

Question: Discuss about theMarketing Principlesfor Trading and Exchange. Answer: Introduction The marketing management report has been created to identify a specific issue in marketing of David Jones Pty Limited. Precisely, David Jones Limited, one of the leading retail upmarket stores operating in Australia and New Zealand, was set up in 1838 by David Jones. Meanwhile, the retail departmental business of David Jones can be identified as one of the oldest in the market. Currently, David Jones Limited has got 43 retail outlets in Australia and New Zealand market. Notably, the company has been owned by Woolworths Holdings Limited Group. The product segmentation of the retail business has offered cosmetics, fashionable products, food, furniture, electrical appliances, and modern homeware to the target demographics located in Australia and New Zealand market (davidjones.com.au, 2017). The major competitors of David Jones Limited are Myer Holdings Limited and Harvey Norman Holdings Limited in the target market. Meanwhile, leading to the issue, David Jones Limited has recently hit by marketing scams through social media that have created a negative impact on the reputation of the company. By using social media platform, some of the scammers have targeted the customers of David Jones Limited (Koehn, 2016). Thus, the marketing campaigns and promotional events of David Jones Limited have been taken a massive set back. Detailed Description of the Issue The growing social media marketing has become one of the latest trends for modern business organisations leading to successful campaigns and promotional events. On this note, the online scams in marketing have also been increased, to say the least. Leading to the issue, recently, some of the scammers have pretended to be the retailers such as David Jones Limited and sent fake emails promising the target audience to offer sample packages in exchange for detailed information of the their credit cards (Koehn, 2016). According to the complaints made by the customers, the scammers have introduced them as retailers. Moreover, the fake email sent by the scammers has influenced the target demographics to take a survey and provide detail information including credit card details. Notably, the scammers have assured that the initiative is taken by leading retailers such as David Jones Limited. Moreover, the customers have complained over the social media that after the purchase, the sample was sent to them in different types of subscription boxes. Also, the services have been charged on a monthly basis. Due to such instances, the marketing activities of David Jones Limited have been taken a severe hit. Most of the online participants have preferred to avoid the surveys made by the companys RD teams. Hence, the reputation and trust of the company towards the target audience have been hampered. Precisely, the marketing issue can be linked with global marketing, social responsibility and ethics of business. Evidently, the market research of the company has been adversely impacted by the marketing scam events (De Souza and Ferris, 2015). Decisively, such marketing scams should be dealt with efficient order to restore the lost pride of the business of David Jones Limited. However, such marketing scams must be investigated on a serious note so that social media based campaigning and promotional activities will not be hampered (Sharp, 2013). Currently, the event has forced the company to stop survey and other market investigation. In the next section, the actions taken by the management of David Jones Limited to redress the grievances of the target audience have been described. Comparison and Recommendations Comparison According to the corporate social responsibility theories, it is the sole responsibility of the corporate citizens to take care of the customers to seek healthy growth in the market. It is important for an organisation to develop social media marketing policy and customer data security policy while using online media to conduct campaign. In the case of David Jones, the company did not have any separate policy to handle the online media security issues (Koehn, 2016). Additionally, the digital media usage policy must be developed keeping in mind the marketing ethics that may not harm the customers in a negative way and meet all legal obligations. Precisely, in this case, marketing scams can be identified as one of the most negative aspects of business. Though the company personnel have not directly involved in such market issues, David Jones Limited has not taken proper initiatives to mitigate the issue (Geiger, 2017). In order to justify the issue, the retailing company must act promp tly to deal with the situation. Hence, proper steps must be taken to justify the public that the company is not responsible for such marketing scams. Meanwhile, by following the ethical code of conducts and business transparency, David Jones Limited has reached towards the target audience to make them aware of the original situation. Thus, the organisation can retain the trust of the loyal customers. To protect the loyal customers from the online imposters, David Jones Limited has continuously made efforts to mitigate such marketing scams (Sharp, 2013). But, the company has missed to develop adequate strategy to handle such issues. Hence, the company needs to develop adequate strategy considering the ethical and social responsibility theories. The company needs to take necessary steps against the scammer in place of just making the customers aware of the situation. Hence, the situation is quite different than the theories because the company has failed to develop adequate social media policy and social security policy while using digital media campaign. David Jones Limited was trying to conduct survey in order to collect the feedbacks of the customers to observe the customers preferences. On the other hand, the company launched the social media PR activities to enhance brand image and target younger generation customers (Lewis, 2009). Furthermore, the digital media campaign was launched by the firm to conduct market research and enhance its market positioning. On the other hand, the company was quite successful in collecting the feedback of the customers during the preliminary phase. But, the scammers took advantage of the social media campaign to send fake emails to the loyal customers of the firm. The scammers were able to get the details of the potential customers over the social networking sites that were used in the campaign (Steyerl, 2011). Hence, it is important for the company to use particular indication to make a difference between the official and fake emails. For example, the company must make the customer aware that there is no need to share financial data and credit card information to any of the mails that comes under the name of David Jones. Hence, the company was unable to implement adequate policy to use digital media campaign that led to such devastating marketing outcome. If the company would have followed the social responsibility and ethical theories effectively, the company would have saved the customers from scams. However, it is the responsibility of the company to inform the customers about not to share any credit card details during the social media campaign (Steyerl, 2011). Furthermore, the company should conduct a legal proceeding against the scammers so that such incident can be avoided in the future. Recommendation The recommendations to mitigate the marketing issues have been presented herein below: Social Media Campaign: The Company must initiate campaign via social media to explain how to deal with the situation. The management must clarify that David Jones Limited will never ask for financial statements or finance related details in their survey. Also, the organisation should ask the customers to contact the customer support section to report such marketing scams (Bagdare, 2015). In addition, the company must try to educate the public to be aware of such online marketing scams by conducting press release (Koehn, 2016). Develop Social Media Using Policy: David Jones Limited must develop social media usage policy through which the customers details are kept secret. The customers details must be not shared publically to maintain the security of the information. On the other hand, the customers must be informed in every mail to not share any personal details in the survey (May, Cheney and Roper, 2007). Implement Social Media Marketing Team: Additionally, David Jones must employ a social media marketing team that will manage such marketing issues in a professional way. The team must be trained about the problems as well as the ways to mitigate the issues. Undertake Legal Proceeding: The Company must undertake legal proceedings against the scammers by following the social rights of the customers to mitigate the issue of loss of reputation and loyalty of the customers (May, Cheney and Roper, 2007). Conclusion By considering the above analysis, it is quite clear that the management of David Jones has no hand in the scams taken place in the recent months. But, the company should have maintained proper policy to deal with such problems earlier such as social media information security policy. A proper application of the social responsibility and ethics theory would have helped the company to avoid such frauds. Hence, it is the liability of the firm to take necessary action against the scammers and make the customers feel safe. Furthermore, the company must launch PR campaign to make the people aware of such scams and make them understand that the company will never ask for any credit card information or personal data without proper concern. Conclusively, the David Jones Limited must take care of the marketing theories and apply those theories effectively while using social media campaign for the promotion of its brands. References Bagdare, S. (2015). Emotional Determinants of Retail Customer Experience.International Journal of Marketing and Business Communication, 4(2). davidjones.com.au. (2017).The Story of David Jones. 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